Allby
A calmer way to look after a dog's health: records, reminders, and the vet visits that matter. We built the app and a companion web CRM that keeps the clinics in sync. In active development.
Mobile & Web App Development Studio
A senior, founder-led studio you hire to design, build, and ship your product across iOS, Android, and web. One team for the whole build, so nothing gets lost between a designer, an app shop, and a backend contractor.
Reply within a day. No pitch, no pressure. NDA before the first call.
01 / Services
Bring us a product, or an idea for one. A small senior team takes it from a first sketch to something live in your customers' hands, then keeps shipping. Full mobile and web app development under one roof, so nothing falls between a designer, an app team, and a backend contractor.
We work best with idea-stage founders, funded startups tired of the handoff tax between a design agency and a separate dev shop, and companies that need an app team without hiring one. If you want to hire a Flutter and TypeScript team that ships, you're in the right place.
Not an offshore ticket queue. Not five freelancers you project-manage. Not a six-month hire. One senior studio that owns the whole build and hands it back yours.
Mobile apps
Native-feeling apps in Flutter, with platform plugins in Swift and Kotlin where the hardware demands it. One codebase, both stores.
Web apps
React and Next.js for the parts that live in a browser: admin panels, companion CRMs, and the site that sells the app.
Backends & APIs
TypeScript on NestJS over Postgres, with auth, sync, and access control that hold up once real people arrive.
AI features
Private, data-grounded assistants built into your product. They answer from your own records, and they show their work.
02 / Work
The clearest way to judge a studio is what it builds. These are two products we designed and built end to end, on the same stack and process we would use for you. Real apps, our own money and deadlines, not slideware. Shown as evidence, not products we sell you.
A calmer way to look after a dog's health: records, reminders, and the vet visits that matter. We built the app and a companion web CRM that keeps the clinics in sync. In active development.
Taxes, handled quietly, with an assistant you can ask in plain words. Flutter on the front, a TypeScript backend behind it, grounded in your own numbers. In active development.
Want the same team on your build?
03 / Process
A short path from the first call to something live. You see working software early and often, and you steer it as it takes shape, rather than waiting for a reveal at the end.
Scope
A call, then a written plan: what we build, in what order, and what done looks like.
Build
Small releases you can actually use. You steer as it takes shape, not after.
Ship
To the stores and the web, with the handover and the keys. Then we keep improving it.
Cadence
You are never in the dark
A weekly demo of working software and a short written update. You steer every week, not at the end.
Quality
Built to hand over
Code review, automated tests, and CI on every change. Clean, documented code, not a black box only we can touch.
Ownership
It is yours, fully
You own the code and the IP. We sign your NDA before the first call, and everything ships to your own repos, stores, and accounts.
04 / Stack
Flutter and Dart for the apps, with native plugins where the platform earns it: the camera, the sensors, the parts that have to feel native. TypeScript on the back end, Postgres underneath, React and Next.js on the web. One team holds it end to end, so the seams stay quiet.
Mobile
Flutter·Dart·native plugins (Swift, Kotlin)
Web
React·Next.js·TypeScript·Tailwind
Backend
NestJS·Node·TypeScript
Data
Postgres·Supabase
05 / Team
Zoel is founder-led and deliberately small. You work directly with Narek, who scopes your project and builds it, so you're dealing with the person writing the code rather than an account manager or a junior bench. For larger builds he brings in vetted senior specialists he has worked with before, so the core stays senior at every stage.
Narek Manukyan
Founder · Senior Flutter engineer & mobile lead
Narek has led mobile teams and shipped Flutter apps for years, with native iOS, Android, and Rust under the hood, and seven packages published on pub.dev. He founded Zoel and works hands-on on every build, from the first call to launch. You work with him directly, not through a layer of project managers.
Ship
Shipped, measured, shipped again.
Small releases, then read what happens and correct. Nothing waits for a big reveal.
Precision
One bold element. Everything else disciplined.
Restraint is the design. We cut until only what's needed is left, then cut once more.
Craft
Engineered, not decorated.
Native by default. The details you can't name are the ones doing the work.
06 / Working together
We keep the commitment small at the start, so hiring us is a low-risk decision. You see real work before the big spend, and you can stop at any milestone.
Step one
A paid discovery sprint
A short, fixed-price sprint that turns your idea into a plan, a design direction, and a clear estimate. You keep everything we produce, whether or not you continue.
The build
Fixed-scope milestones
We work in milestones with agreed scope and price, or a monthly retainer for ongoing work. You approve each milestone before the next begins.
No lock-in
Stop whenever
Early-exit checkpoints at every milestone. If it is not working, you leave with the code, the designs, and no long contract.
It depends on scope, so we start with a paid discovery sprint that ends in a fixed estimate before any large commitment. Most first builds land in the range of a serious MVP, not an enterprise programme. Tell us what you're building and we'll give you a real number, fast.
A focused MVP is usually a matter of a few months, not a year. You see working software in the first couple of weeks and a demo every week after that, so timing never comes as a surprise.
Twenty minutes. You describe what you're building, we ask the sharp questions, and you leave with an honest read on whether we're a fit, a rough shape, and next steps. No pitch deck, no pressure.
Yes, entirely. You own the code and the intellectual property. We sign your NDA before the first call, and everything ships to your own repositories, app-store accounts, and infrastructure.
Yes. We can take a project end to end, or plug into an existing team and codebase and own a defined slice of it, with the same code review and CI discipline either way.
We're in Yerevan, which overlaps a comfortable part of the working day with both Europe and the US East Coast. Communication is in English, in writing by default, so there's always a record.
Still reading? Let's talk about your build.
07 / Contact
Tell us what you're building.
A short note is enough to start. We read every one and reply within a day, usually with a few questions and a first sense of shape and timeline.
Prefer email? narek@zoel.io
Narek Manukyan · Zoel · Yerevan